Short Cycle Selling is the first book to deal specifically with proven techniques that condense the time from prospecting to closing, while taking advantage of today's most innovative concepts in selling skills and E-technology. Packed with case studies and actual examples of short cycle selling successand techniques that were field tested on clients from Amoco and Pentax to Wells Fargo Bank. This hands-on book reveals how to:
Land more accounts
Achieve greater sales volumes
Generate greater sales income and satisfaction
Jim Kasper is president and founder of sales development company Interactive Resource Group. An assistant professor of marketing at Regis University, he writes the internationally distributed newsletter SalesCall as well as several private-label newsletters targeted to customer and sales force.
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